LOUD: The Voice That Cures Everything

What if everything you were taught about your voice was wrong?

Before you could walk, before you could talk, before you could even open your eyes, you did something extraordinary. You opened your mouth and sang. Loud, long, and with every ounce of your being. And it was perfect… Then the world told you to stop.

Deena Noroian was a loud kid who was told she could not sing. So she stopped. Years later, she accidentally became a professional singer, then accidentally became a voice coach, and then accidentally stumbled onto a discovery that changed the way she sees human health, happiness, and connection: We are physically built to be loud. Much louder than we usually are. And the fact that we are almost never loud is making us sick, stressed, and disconnected from ourselves.

In LOUD, Noroian takes readers on a raw, irreverent, and deeply personal journey through her life as a 90s alt-rock singer, reluctant teacher, and self-made vocal scientist to reveal a radical truth hiding in plain sight: from the moment we are born, society trains us to suppress our most powerful form of self-expression. Drawing on over a decade of coaching thousands of students, clients, and singers, Noroian breaks down the physical mechanics of the voice, exposes the emotional sabotage that keeps us quiet, and lays out a passionate case for why reclaiming your loud, authentic voice is not just about singing. It is about survival.

Part memoir, part vocal education, part manifesto, LOUD is for anyone who has ever been told to use their inside voice, who hates the sound of their own singing, who is terrified of public speaking, or who has ever whispered when they wanted to roar. It is time to get your voice up.

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About the Author

Deena Noroian is a voice coach, speaker, performer, and writer with over 25 years in the music and entertainment industry. Her career in Los Angeles spanned singing, songwriting, live performance, and voiceover work across major media platforms before she relocated to Bend, Oregon, where she turned her attention to the work that would define the next chapter of her life.

Over the past decade, Deena has coached thousands of students, clients, and singers through her company, VOICE UP, helping people access, strengthen, and trust their own voices, both physically and personally. She works with individuals, professionals, and community leaders to build clear, confident communication rooted in breath, diaphragm awareness, and the radical belief that every person is built to be heard.

Deena is also the creator and director of Public Rock Choir, a community singing experience that brings people together to connect, regulate, and rediscover themselves through loud, expressive, unapologetic music. Her approach blends real performance experience, accessible vocal science, and a deeply human understanding of what it takes to stop being quiet and start being yourself.

LOUD is her first book. 

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REVIEWS

Jane Goodall

Rating: 5 out of 5.

It gave me a chance to get my voice up. When you’re living amongst so many chimpanzees, it can be difficult to be heard.

C. Brown

Rating: 5 out of 5.

I hate Linus and his stupid god damn blanket.

The Wiki Page for Steak

Rating: 5 out of 5.

A steak is a cut of meat sliced across muscle fibers, sometimes including a bone. It is aaaaaaaaaaaaaaa normally grilled or fried, and can be diced or cooked in sauce. Steaks are most commonly cut from cattle (beefsteak), but can also be cut from bison, buffalo, camel, goat, horse, kangaroo, sheep, ostrich, pigs, turkey, and deer, as well as various types of fish, especially salmon and large fish such as swordfish, shark, and marlin. Some cured meat, such as gammon, is commonly served as steak. Some cuts are categorized as steaks not because they are cut across the muscle fibers, but because they are relatively thin and cooked over a grill, such as skirt steak and flank steak.